Evalu8ing

Evalu8ing Marketing

Marketing has increased in complexity with the fragmentation of media channels and the increase in the number of specialist suppliers providing services in each of these channels. Gone are the days of the creative and media agency being the backbone of the supplier panel. Today, marketers are managing increasing numbers of suppliers including digital agencies, channel planning, public relations, design companies, direct marketing, CRM, promotions, sales activation, experiential and more.

Equally, the marketing department is influencing and interacting every level of their organisation, including sales, call centres, IT, retail, operations, finance, management and the like. And businesses themselves are becoming more complex with offices and operation spread over wide geographic regions, nationally, regionally and internationally.

Being able to measure, manage and maximize these relationships and interactions is key to the performance and success of any marketing strategy. Yet traditional models such as surveys, interviews or feedback systems are either too limited, expensive or time consuming to manage this complexity with ease.

How to use Evalu8ing Marketing:

Manage multiple suppliers to ensure they are working collaboratively to deliver the best possible outcomes
Manage the consolidation or diversification of marketing suppliers to ensure maintenance of service levels
Measure collaboration and knowledge sharing between suppliers as part of a PBR model
Measure and encourage collaboration between multiple marketing functions across multiple regional locations
Measure and track the alignment of a new marketing communications strategy throughout the organisation
Measure and provide feedback on your organisations’ level of satisfaction in regards to their expectations of marketing, especially during major structural changes within the organisation
Track the level of collaboration within a team working on a new product launch or strategic initiative
Measure and improve efficiency and effectiveness in the way marketing engages with internal and external stakeholders
Pre and post project measure the performance of stakeholder groups in their participation and contribution to a project

Why use Evalu8ing Marketing:

Measure, manage and maximise multiple groups working together on your marketing projects and strategies
Map and measure the interactions and relationships between the various stakeholder groups
Quickly identify relationships and interaction that are underperforming, then manage and monitor improvement
Measure and track relationship performance against a metric overall and for each of the key success criteria
Low cost in resources, time and money, and provides a snap shot of relationship and collaboration performance
Develop and implement a relationship management system of regular measurement, feedback and improvement within marketing, your suppliers and the organization

Who should use Evalu8ing Marketing:

Marketers and Procurement professionals wanting to maximize resources within a multitude of suppliers
Marketers wanting to ensure that all stakeholders within the organization are aligned to the marketing strategy
Marketers wanting to ensure their strategy and delivery are aligned to the organizations expectations
Marketers with a cross functional team who require a regular evaluation of the way the team is working

How to get started:

Identify the groups you want to Evalu8
Choose the individuals within each group you want to Evalu8
Map the relationships and interaction that happens between each group
Define the key success drivers of the relationships and interactions
Download the Evalu8ing Question Panels here and decide on the set you will use
Download the Evalu8ing Data Collection Form here and collate the information you’ll need
Click here to Get Started!

Need help managing the process?